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6 types of body copy in advertising
CH 1: Intro to Copywriting. “A copywriter is a salesperson behind a typewriter.” Mistake to write copy for laypeople to judge, or to merely be entertaining. - ppt download
10 Memorable Copywriting Examples (and Why They Convert)
Copy Advertising Isn't Dead: Here Are 20 of the Best Examples of Print Ads
Copy Advertising Isn't Dead: Here Are 20 of the Best Examples of Print Ads